As part of the University of Silicon Valley's brand refinement, the mascot needed a name. To engage the student community, a social campaign invited them to submit and vote on potential names. With over 300 submissions, the final choice, "Cogswell," honored the institution's original name from its founding in 1887.
“Cogswell”
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Social Media Manager
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11.1k impressions. 227 engagements. +300 submissions.





